The Best People in the Industry
Since 1999, BCI Acrylic has been a top manufacturer of award-winning bath systems, and we owe that success to our amazing, talented team. Each employee at BCI Acrylic plays an important part in ensuring that every product that leaves our facility meets our strict guidelines for quality. Meet our team, and then take a few minutes to learn more about our residential and commercial-use products.
President & Owner
Scott Rosenbach’s is a classic rags-to-riches story. He began his career as an installer with a local bath remodeling company. An entrepreneur at heart, he worked his way through different positions in the company, ultimately launching his own retail operation in 1995. Within just a few years, Scott’s company became the largest acrylic bath remodeler in Chicagoland. Then, in 1999, his dissatisfaction with material quality from his supplier drove him to start manufacturing his own materials out of a garage. It didn’t take long before other dealers were purchasing products through Scott’s small start-up. Rapid growth followed, and, in 2001, Scott sold his retail operation so he could devote his full attention to manufacturing products for the acrylic bath remodeling industry.
Then the economic downturn hit. BCI was a debt-free company, however, and, while other businesses were just ‘riding out the storm’, Scott seized the opportunity to recruit talent and secure production capital to take his company to the next level. That strategy became the catalyst that fueled BCI’s explosive growth in the years that followed.
To this day, Scott’s commitment to quality and service remain at the core of BCI’s business model.
Norm Murdock is a 20+ year veteran of the bath remodeling products industry, with extensive senior management experience in both the one-day bath and aging-in-place direct marketing industries where he has held positions as Plant Manager, General Manager and Vice President of Operations.
Norm has led varied and diverse operations in high growth organizations including manufacturing and procurement, product development, dealer support/training, customer service, human resources and information technology.
He joined the BCI team in November, 2015 with a mission of sustaining and scaling BCI's long tradition of providing high quality innovative products and best-in-industry service to its growing dealer network.
Norm has an Applied Engineering Sciences degree from Michigan State University and an MBA from Grand Valley State University. He is also a Certified Aging-in-Place Specialist (CAPS).
Mark Zokle understands selling in the home improvement market like no other. He has trained over 2,000 owners, sales representatives and sales managers across multiple industries over his 20+ year business career. He joined the BCI team in 2011 and has helped grow the company through the development and implementation of selling systems. A highly sought-after advisor, Mark Zokle is known for his abilities to grow fledgling businesses into thriving enterprises. A true road-warrior, Mark and his team of Regional Sales Managers are committed to supporting BCI’s growing independent dealer network.
Dan started his career in tax and accounting over 25 years ago, but unlike many of his peers, he’s quite personable! Most recently, Dan ran a thermoforming company concentrated in the flexible packaging industry. Over his career he has been part of and led various acquisitions of companies as far away as the Pacific Rim, Europe as well as North America. Besides crunching and analyzing numbers, Dan is a musician, golfer, hockey player and builds furniture in his spare time.
Dan has a BS in Finance from Northern Illinois University, a Master’s in Tax from DePaul University, an MBA from Northwestern and is a CPA.
VP of Human Resources
Luis comes to BCI with 24 years of progressive leadership experience in HR in manufacturing & service industries & union/non-union environments, including 9 years at Groot Industries. He is bi-lingual & has heavy hourly employee experience.
Luis has extensive experience in coaching, mentoring & training at all levels of the workforce. He believes in partnering with management & employees to promote a positive working environment & strong employee relations.
Luis has a B.A. in Industrial/Organizational Psychology from DePaul University & lives in Mundelein. He is married with 3 sons.
Director of Inventory and Procurement
Maria initially started her career in finance and accounting over 25 years ago but transitioned to Procurement when she fell in love with making a direct impact to the bottom line! Most recently, Maria led the Procurement Category Management team at a Senior Living Operator. Over her career she has worked in various industries including Food Distribution and Technology. She still loves crunching numbers for savings but likes cooking, spending time with her 4 children and horseback riding in her spare time.
Maria has a BS in Finance and an MBA from DePaul University.
Director of Marketing
Mark Silet has generated leads, managed media, and optimized call centers in a wide variety of industries over the past 14+ years. He has been leading marketing, operational, and technical teams in call centers for more than 25 years.
Mark joined BCI in May of 2021 overseeing BCI’s corporate call center and lead generation programs.
Mark has a Master’s in Management from Indiana Wesleyan University.
Director of Plant Operations
Jose recently joined BCI as our Director of Manufacturing and comes with extensive background in lean manufacturing concepts. Prior to joining BCI, José held various management positions from Value Stream Manager, Director of Operations and most recently VP of Operations.
Having the opportunity to work with Harris Lean Enterprise and other lean consultants has enabled José to put those practices into place from implementing JIT, SMEAD, Kaizens, Kanban and other lean tools that have been instrumental in the businesses he has led to achieve optimal results in safety, quality, delivery, and cost.
Working from the ground up has given Jose the edge of truly understanding the ins and outs of manufacturing processes to improve through lean concepts. José considers himself an operations individual and loves looking at any and all processes for opportunities to improve and as the newest member of the BCI family, he is eager to contribute to BCI’s continued growth through BCI’s lean journey.
Steve has over 30 years of Technology and business operations leadership experience in the areas of retail, eCommerce/direct marketing, manufacturing, legal services, and HVAC/Electrical businesses.
In his free time, Steve is an audio engineer – having worked with many Grammy award winners and nominees on their performances in both the US and Europe.
Customer Success Manager
Jessica Nelson joined the BCI team in May of 2016 and was promoted to Customer Success Manager last year. She recognized the opportunity for growth and advancement at BCI and knew it would be a good fit for her career. Prior to joining BCI, Jessica spent 17 years at Uline Shipping Supplies in Customer Service as a Training Manager, as well as the Scheduling Manager.
Jessica oversees the Customer Success team of ten reps who process hundreds of orders per day. Ensuring that our dealers receive the best service possible is her priority and encourages her team to follow her example of “do the right thing” and all of BCI’s core values on a daily basis.
When she is not at BCI, she enjoys bike riding, walking her puppy Bentley and cheering on the Chicago Blackhawks.