The Best People in the Industry
Since 1999, BCI Acrylic has been a top manufacturer of award-winning bath systems, and we owe that success to our amazing, talented team. Each employee at BCI Acrylic plays an important part in ensuring that every product that leaves our facility meets our strict guidelines for quality. Meet our team, and then take a few minutes to learn more about our residential and commercial-use products.
President & Owner
Scott Rosenbach’s is a classic rags-to-riches story. He began his career as an installer with a local bath remodeling company. An entrepreneur at heart, he worked his way through different positions in the company, ultimately launching his own retail operation in 1995. Within just a few years, Scott’s company became the largest acrylic bath remodeler in Chicagoland. Then, in 1999, his dissatisfaction with material quality from his supplier drove him to start manufacturing his own materials out of a garage. It didn’t take long before other dealers were purchasing products through Scott’s small start-up. Rapid growth followed, and, in 2001, Scott sold his retail operation so he could devote his full attention to manufacturing products for the acrylic bath remodeling industry.
Then the economic downturn hit. BCI was a debt-free company, however, and, while other businesses were just ‘riding out the storm’, Scott seized the opportunity to recruit talent and secure production capital to take his company to the next level. That strategy became the catalyst that fueled BCI’s explosive growth in the years that followed.
To this day, Scott’s commitment to quality and service remain at the core of BCI’s business model.
VP of Operations & General Manager
Norm Murdock is a 20+ year veteran of the bath remodeling products industry, with extensive senior management experience in both the one-day bath and aging-in-place direct marketing industries where he has held positions as Plant Manager, General Manager and Vice President of Operations.
Norm has led varied and diverse operations in high growth organizations including manufacturing and procurement, product development, dealer support/training, customer service, human resources and information technology.
He joined the BCI team in November, 2015 with a mission of sustaining and scaling BCI's long tradition of providing high quality innovative products and best-in-industry service to its growing dealer network.
Norm has an Applied Engineering Sciences degree from Michigan State University and an MBA from Grand Valley State University. He is also a Certified Aging-in-Place Specialist (CAPS).
VP of Sales & Marketing
Mark Zokle understands selling in the home improvement market like no other. He has trained over 2,000 owners, sales representatives and sales managers across multiple industries over his 20+ year business career. He joined the BCI team in 2011 and has helped grow the company through the development and implementation of selling systems. A highly sought-after advisor, Mark Zokle is known for his abilities to grow fledgling businesses into thriving enterprises. A true road-warrior, Mark and his team of Regional Sales Managers are committed to supporting BCI’s growing independent dealer network.
Information Systems Manager
Heidi Holewinski has been in the bath business for over 15 years and understands what’s needed to meet the daily demands and customer needs unique to our industry. With a broad experience and skill set ranging from Adobe creative suite to website and database administration, Heidi wears a lot of hats!
Heidi joined the BCI family in the spring 2018 and is responsible for managing BCI’s technology department including oversight of the Enterprise Resource Planning (ERP) system, Ecommerce website, and IT project management.
Lois Lloyd started her career as a Systems Engineer with Electronic Data Systems. As a graduate with a BBA in Business Administration and Business Education, moving into technology was a pleasant surprise and to start a career with the infamous Ross Perot was an eye-opening experience! Lois spent over 18 years in the technology field before stepping aside to raise her 3 children. During that “downtime” she became a fitness instructor (which she still does), a marketing manager (part-time) for a fitness company and a Microsoft Office 365 instructor.
In 2013 Lois was given the opportunity to join a company as an HR assistant and the rest is history. In 4 years, she moved from HR assistant to HR Manager and became a SHRM -Certified Professional.
Lois joined the BCI Team in April of 2018 and is loving her role! Her philosophy is that employees are most productive when they don’t have to worry about ‘HR stuff’ and are assured that their employer cares about and trusts them!
Supply Chain Manager
John joined the BCI team in September 2010. He has been in procurement going on 30 years. He started his Purchasing career at Medique Products and worked his way up to Purchasing Manager.
As Supply Chain Manager he manages all of the product procurement with the assistance of his great team. One of his strongest skills is negotiating the best pricing for the best quality product.
This helps BCI and their dealer network to be competitive in the marketplace.
Sr. Fulfillment & Logistics Manager
Rich Seneker has been with BCI since July of 2016. Prior to joining BCI, Rich was a Value Stream Manager for several different Value Streams within an aluminum die cast manufacturer. During his time in this position, he became Lean Certified in progressive manufacturing with a centered focus on 5S, cycle time reduction, value stream mapping, problem solving and process flow optimization.
Being a “floor” manager has allowed Rich to ensure that standards are being meet by process controls. Lean management has benefited both his previous company and BCI with a better understanding of metrics within the production facility. Scrap reduction and product throughput have been the main focus, while reaping cost benefit as well. Ensuring that our customers receive the best quality product, on-time is the number 1 priority of Rich and his team.
Customer Success Manager
Jessica Nelson joined the BCI team in May of 2016 and was promoted to Customer Success Manager last year. She recognized the opportunity for growth and advancement at BCI and knew it would be a good fit for her career. Prior to joining BCI, Jessica spent 17 years at Uline Shipping Supplies in Customer Service as a Training Manager, as well as the Scheduling Manager.
Jessica oversees the Customer Success team of ten reps who process hundreds of orders per day. Ensuring that our dealers receive the best service possible is her priority and encourages her team to follow her example of “do the right thing” and all of BCI’s core values on a daily basis.
When she is not at BCI, she enjoys bike riding, walking her puppy Bentley and cheering on the Chicago Blackhawks.
Director of Manufacturing
Jose recently joined BCI as our Director of Manufacturing and comes with extensive background in lean manufacturing concepts. Prior to joining BCI, José held various management positions from Value Stream Manager, Director of Operations and most recently VP of Operations.
Having the opportunity to work with Harris Lean Enterprise and other lean consultants has enabled José to put those practices into place from implementing JIT, SMEAD, Kaizens, Kanban and other lean tools that have been instrumental in the businesses he has led to achieve optimal results in safety, quality, delivery, and cost.
Working from the ground up has given Jose the edge of truly understanding the ins and outs of manufacturing processes to improve through lean concepts. José considers himself an operations individual and loves looking at any and all processes for opportunities to improve and as the newest member of the BCI family, he is eager to contribute to BCI’s continued growth through BCI’s lean journey.
Digital Marketing Manager
Mark Silet has generated leads, managed media, and optimized call centers in a wide variety of industries over the past 14+ years. He has been leading marketing, operational, and technical teams in call centers for more than 25 years.
Mark joined BCI in May of 2021 overseeing BCI’s corporate call center and lead generation programs.
Mark has a Master’s in Management from Indiana Wesleyan University.
Richard spent the past 30 years with offline marketing. Direct Response TV, radio, print, direct mail and all out of home campaigns for lead generation in a B2C environment. He has managed online marketing, call center teams and brand marketing and got his start in marketing with long form TV Infomercials back in the early 1990’s.
Richard joined BCI in January 2022 as offline and brand marketing manager.