At BCI Acrylic, we know that everything starts with Lead Generation. Our Director of Marketing, Eric Peschke has years of experience running Events and Shows, Call Centers, and Traditional Marketing "Call to Action" Campaigns in the Home Improvement industry. Our mission is to help our Dealers hire the key Marketing Department Managers for their office, develop them and provide them with the training tools they need to be successful at Lead Generation.
Our specific brand's websites will help dealers generate leads all across the U.S. and Canada. We've partnered with a website management company that can help a dealer with local SEO and PPC campaigns, as well as build a dealer a website for their business.
Corporate Call Center
In May 2018, we launched our Corporate Call Center. We have a Call Center Manager and a room full of callers generating leads for our dealers. We are focused on providing high quality opportunities for our dealers that have a high demo rate and a high closing percentage.
Training - Events/Shows, Call Center, Marketing Management
We provide our Dealers with playbooks on how to develop your Events and Shows, Call Center, and Traditional Marketing lead generation programs. On our Dealer Resource Center, we have multiple training videos and recorded webinars that your team members can watch to improve all aspects of each department.
Our brand's reputation is the most important thing we can protect for all of our dealers. BCI Acrylic is working with third party companies to generate 5 star reviews across multiple websites. We are also training our dealers how to generate 5 star reviews at the local level.
Our Creative Design Team plans and organizes product photoshoots, develops ideation of R&D, while staying on top of trends, creates & maintains brand standards, directs experiential branding for dealer events and supports dealers and staff with cohesive, brand-specific, B2B literature, brochures, and lead generation materials.
Dealers can purchase our customized Mobile Showroom to use for Events and Shows. Our Mobile Showroom has a complete bathtub, shower and walk-in tub inside, so customers can walk in and see life size wet area options.
Dealer Resource Center
We have a Dealer Resource Center, where dealers can login and download their brand's Marketing collateral (logos, product pictures, etc.) and training videos. We try to make it as easy as possible for dealers to access all of these assets on the web.